Hi, I’m David Tongeman.
I created The Marketing Chain to help B2B services company owners diagnose and fix their marketing.
© 2026 The Marketing Chain
The best marketing relies on a chain of information and decisions.
It starts with choosing who you will serve and what problem you help them solve. It continues with choices about language, positioning, offer design, visibility and conversion. Each link in the chain relies on the decisions you made in the previous link. The final element is when you deliver great results – and proactively capture that as marketing fuel in testimonials and case studies.
Most B2B service businesses spend most of their energy and money in the middle of the chain – on advertising and selling. All the evidence shows that spending time on the previous links makes a huge difference to the effectiveness and ease further down the chain.
I have researched each link in the chain to find the current best practice and advice for B2B services businesses. I then convert that best practice into easily implementable ‘recipes’ to enable companies to implement it in their own marketing chain.
If you are a business to business services business owner, and you have an uneasy feeling that your marketing could be better, I have a pdf you can download which reviews the symptoms that are making you feel uneasy, and then enables you to see which parts of the marketing chain might need attention.
The diagnostic is free and only takes 10 minutes.